Big West is an advertising firm in Japan which is best known as the primary sponsor and copyright holder of the Macross series.
History[]
Big West was founded in September 1, 1973 by Yoshimasa Onishi, and worked with Studio Nue, Artland and Tatsunoko Productions to produce the original Super Dimension Fortress Macross. They went on to produce television series such as Super Dimension Century Orguss and subsequent Macross spinoffs such as The Super Dimension Fortress Macross: Do You Remember Love?, Macross Plus, Macross 7, Macross Zero, Macross Frontier and Macross Δ.
In the 2000s, they entered into a legal dispute with Tatsunoko Productions regarding the copyright of character and mechanical designs for Macross. The case has been pending ever since.